The goal is to understand users’ needs and how users think and feel. This involves a lot of user research, such as conducting interviews, and observation sessions, so we can get a clear picture of who ourusers are and the challenges they are facing.
Can you describe your current schedule and how you balance your responsibilities with a ride requesting?
How often do you request a ride from the app? When you do, what is your motivation for doing so?
What challenges do you face in the requesting a ride process? How does this make you feel?
Is there any way in which you feel these challenges could be resolved?
- Ages 18-59
- Lives in metropolitan or suburban areas
- People who request rides from phone apps at least once a week
- Include participants of different genders
- Include participants with different abilities
(Based on the Interview transcript)
(Personas are created by conducting user research
and identifying common pain points, which are UX issues that
frustrate and block the user from getting what they need from a
product.)
(User Story Is A Fictional One-sentence Story Told From The Persona’s Point Of View To Inspire And Inform Design Decisions)
As a freelancer journalist, I want to find a ride as quick as possible.
As a deaf traveler, I want to request a ride & confirm by texting so that I can feel comfortable with the driver.
As a father, I want to save some recurring destinations.
I create a clear problem statement, of the user’s need that my designs will address, based on my research findings. This will drive me toward a clear goal for the design of the product.
A Problem Statement provides a clear description of the user’s need that should be addressed. To build a problem statement, i will utilize the 5 Ws framework. (The most common framework used to create problem statements).
After I defined the user’s pain points, Now I can answer who, what,
when, where, why, and how to solve the user’s problem.
Who: A Busy Working Translator
What: Amel wants to request a ride to the office on a daily basis.
Where: Amel is likely using the app at home, or at work going back home.
When: Amel gets frustrated when she opens the app & request a ride to reccuring destinations.
Why: Amel doesn’t have time to repeat the same steps every time.
How: Amel wants to request a ride easily from the home screen of the app.
is an overview of our competitors’ strengths and weaknesses. Analyzing the brands and products of competitors, or the companies who offer similar products as we do, can give us a well-rounded foundation of knowledge about the market
design ideation is the process of generating a broad set of ideas without judging or evaluating them. When i start thinking of ideas, i focus on coming up with as many design solutions as possible
Another popular design ideation exercise intended to help us think of several ideas in record time
(I put a red star on the ideas i like the most)
Describes a product and its benefits for the user. In other words, the goal statement provides the ideal solution for my design challenges
The information that my design presents needs to be clearly organized and sorted, so users can successfully experience and interact with the app
Digital prototyping makes it easy to share, edit, and collaborate on designs, and it helps me get one step closer to visualizing the final product
This is my Low-fideliy Prototype, i applied in some of Gestalt Principles, such as Similarity, Proximity & Common region
A usability study is a research method that assesses how easy it is for participants to complete core tasks in a design
After i designed a low fidelity prototype, & i conducted moderated research on real users, & i took notes during the study for analyzing & synthsizing them to find patterns & insights for my high fidelity prototype
Iterating some ideas based on the insights i got from the usability study
Users provide feedbacks about my design, before the product is built by engineers and launched to the public. I used their feedbacks to make changes and improvements to my design.
Accessibility is the design of products, devices, services, or environments for people with disabilities. Designing for accessibility is about considering all users’ journeys, keeping their permanent, temporary, or situational disabilities in mind
I considered as well Hear disabilities for people who are deaf, (Permenant Disability), Or who has ear infection (Temproray Disability) or who's in a crowded place (Situational Disability)
In my design i considered search for distracted walkers (Situational Disability), or people who wear glasses but they forget it (Temproray Disability), or simply for people who doesn't know how to write (Permenant Disability).
